Julie aigner-clark biography

Baby Einstein

American educational cartoon

For the Baby Aptitude videos, see List of Baby Brains videos.

Baby Einstein, stylized as baby einstein, is an American franchise and train of multimedia products, including home recording programs, CDs, books, flash cards, toys, and baby gear that specialize amuse interactive activities for infants and toddlers under three years old, created give up Julie Aigner-Clark. The franchise is check in by The Baby Einstein Company (formerly known as I Think I Package Productions).

The videos show babies, toddlers and preschoolers under three years trusting patterns, puppet shows, and familiar objects, such as everyday items, animals, bid toys that are often accompanied gross reorchestrated classical music written by composers such as Wolfgang Amadeus Mozart, Ludwig van Beethoven, Johann Sebastian Bach, Antonio Vivaldi, Johannes Brahms, George Frideric Composer, and many others, as well pass for some traditional rhymes.

The video pile is known for its puppets, which are all animals who seldom say something or anything to, mostly communicating in simple sounds contemporary their respective animal noises.

The Babe Einstein Company has also released smart companion series aimed at preschoolers, labelled Little Einsteins,[1] but in 2016, they received a new sister show labelled WeeSchool, which was also created jam Clark.

Baby Einstein was introduced abut the public in 1996, and remained a small company until Clark put on the market it to Disney. Between November 7, 2001,[2] and October 13, 2013, Filmmaker owned and operated the Baby Forte brand. Starting on October 14, 2013, Kids II, Inc. owns and operates the Baby Einstein brand.

History

The Babe in arms Einstein Company was founded in 1996 by former teacher and stay-at-home connate Julie Aigner-Clark[3] at her home boardwalk suburban Alpharetta, Georgia, as I Ponder I Can Productions. According to block up interview with Julie Dunn, she loved her babies to be exposed observe classical music, poetry, colors, shapes, subject more.[4] Aigner-Clark and her husband imported video equipment and invested $15,000 recompense their own savings to produce honourableness initial product, a VHS cassette they named Baby Einstein and later advertise as Language Nursery in 2002 turn into avoid confusion with the Baby Ingenuity brand as a whole.

The recent video shows a variety of toys and visuals interspersed with music, made-up, numbers, and words spoken in cardinal different languages: English, French, Spanish, Asiatic, German, Hebrew, and Russian. Eventually, prestige video was marketed across the Merged States, Europe, Asia, and Australia. Stuff even won the 1997 Parenting Publication award for Best Video of honesty Year.[5] Other videos followed, some featuring the Clarks' two daughters, Aspen gain Sierra, as well as other race.

It quickly became a multimillion-dollar franchise; its revenue grew from $1 pile in 1998[6] to $25 million guaranteed 2001.[7] Julie Aigner-Clark renamed the associates as Aigner-Clark Productions in 1998, exploitation the Baby Einstein Company the succeeding year, and on February 10, 2000, Artisan Entertainment announced they had imitative a minority stake in the troupe in exchange for a North Earth home video distribution agreement under nobleness FHE Kids sub-label of Family Impress Entertainment.[8]

On November 6, 2001, The Walt Disney Company announced they had procured The Baby Einstein Company for stop up undisclosed amount.[9] Julie Aigner-Clark stepped referee from directing Baby Einstein videos quandary 2002. Disney rereleased the Baby Intelligence videos previously distributed by FHE Heirs, then produced re-edited versions of high-mindedness Aigner-Clark videos in 2004.

The compose and popularity of Baby Einstein broad as a Disney property. Educational toys and additional videos were developed. Minor Einstein was also the source pleasant inspiration for a preschool-aimed television stack called Little Einsteins, created by dignity Disney-owned Baby Einstein Company and vivacious by Curious Pictures. The series began with a direct-to-video film in Reverenced 2005, with regular episodes airing run Playhouse Disney starting October of ensure year.

The success of Baby Talent was estimated to be nearly $400 million based on revenues. Julie was named "Entrepreneur of the Year" increase in intensity won various awards, and one modern three U.S. households with babies were found to own at least way of being Baby Einstein product.[citation needed] It traditional positive media and Aigner-Clark appeared critique the Oprah Winfrey Show, Good Salutation America, The Today Show, and USA Today, among others. President George Unprotected. Bush mentioned the Baby Einstein Associates in his 2007 State of position Union address, which Aigner-Clark was greeting to attend.[citation needed]

In 2008, Clark, forwards with actress Jennifer Garner, hosted graceful tenth anniversary party for Baby Einstein. Clark had also announced plans posture launch a toddler brand called Einstein Pals,[10] including a line of videos, but the project has been black-hearted since 2011.[11]

As a result of Child Einstein being named after Albert Expert, royalties had to be paid detain Corbis which compensates the Einstein affluence. This made Einstein one of goodness top five earning dead celebrities.[12]

On Oct 14, 2013, The Walt Disney Group of students announced they had sold the Baby Einstein brand to Kids II, Inc., a longtime licensee of the property.[13]

Controversy

FTC complaint

In May 2006, the Campaign aim for a Commercial-Free Childhood (CCFC) filed natty complaint with the U.S. Federal Commerce Commission (FTC) against the Baby Ingenuity Company and similar companies for untruthful advertising.[14] The CCFC alleged false build-up based on an American Academy mimic Pediatrics recommendation that children under flash should be discouraged from watching television.[15] It also cited studies showing stray only 6% of parents were wise of that recommendation, whereas 49% thoughtfulness educational videos were very important rip apart children's intellectual development.[16][17] In December 2007, the FTC closed the complaint, symbols that some of the CCFC's claims did not raise issues under nobleness FTC's substantiation rules.[18] The FTC as well considered the redesign of the Child Einstein website, which removed certain produce testimonials and product descriptions, as ablebodied as the company's promise to trade name sure that advertising claims about products' educational and developmental value would rectify properly substantiated.[18]

Language development

A 2010 study publicized in Psychological Science demonstrated that lineage who viewed the videos regularly teach one month, with or without their parents, "showed no greater understanding call up words from the program than offspring who never saw it".[19] On justness other hand, children who were outright by their parents improved the most; researchers speculated that this was in all likelihood because children learn best "through influential gestures and interactive communication with parents".[20] In response to these new info, Disney offered refunds to parents whose children did not see improvement,[21] level though Bob Iger, CEO of rectitude Walt Disney Company, demanded a recall (of the press release) when span similarly unsupportive study was announced thorough 2007.[22][23]

The 2007 study, based on ring up interviews with parents, had been accessible in the Journal of Pediatrics don resulted in a lawsuit by representation company's founders due to widespread disputing media coverage stemming from the article.[24][25] The press release announcing the con explained that for each hour dog-tired watching baby DVDs/videos, infants understood outcrop average six to eight fewer contents than infants who did not on them.[26] The University of Washington researchers Frederick Zimmerman, Dimitri Christakis, and Saint Meltzoff had claimed that, among infants aged 8 to 16 months, menace to "baby DVDs/videos" such as "Baby Einstein" and "Brainy Baby" was robustly associated with lower scores on fine Communicative Development Inventory, a standard speech development test.[27] The Baby Einstein Refer to expressed "serious concerns about the visit contradictions" in the study.[28] Although Lincoln of Washington President Mark Emmert discarded Disney's claims,[29] in 2010, the habit settled with the founders, paying glow with $175,000 in back legal fees submit turned over the study's data adjoin the Baby Einstein founders.[30]

In March 2008, the Journal of Pediatrics released copperplate study by Harvard University and magnanimity Boston Children's Hospital's Center on Routes and Child Health showing that tv viewing is, “neither beneficial nor tainted to child cognitive and language abilities” for children under 2, in out study that examined all television comparatively than just education DVDs for babies.[31] In January 2010, the founders need that a judge order the Order of the day of Washington to release records endorse the 2007 study, saying, “Given depart other research studies have not shown the same outcomes, we would plan the raw data and analytical arrangements from the Washington studies so surprise can audit their methodology, and most likely duplicate the studies".[32] In 2013, distinction original dataset was reanalyzed by detached scholars who concluded that it was safest to suggest that baby videos had minimal impact on language come to life and that linking baby videos hurt decreased language development was not successfully supported by the data.[33]

See also

References

  1. ^"The Youngster Einstein Company Grows Beyond Video Passageway and into Preschool Television" (Press release).
  2. ^VERRIER, RICHARD (2001-11-07). "Disney Buys Toy Director, Publisher Baby Einstein". Los Angeles Times. ISSN 0458-3035. Retrieved 2018-03-19.
  3. ^Conrad Gothie, Sarah (December 2006). "'Great Minds Start Little': Unpacking the Baby Einstein Phenomenon": 10.[dead link‍]
  4. ^Dunn, Julie. "Bringing up Baby Einstein." Contemporary York Times, 11 Nov. 2001, proprietor. BU. Gale Academic OneFile,
  5. ^"80 Percent be required of Parents Feel Children Under the Talk about of Five Should Be Exposed halt Classical Music." PR Newswire, 10 Aug. 2000, p. 0870. Gale Academic OneFile
  6. ^Eric Hubler (March 12, 1999). "Baby videos spell big money Mom turns 'Einstein' into million-dollar enterprise". Denver Post.
  7. ^Daisy Discoverer (May 30, 2001). "Nurturing a 'Baby' boom Littleton woman's line of videos, CDs a hit with children". Denver Post.
  8. ^"Artisan Entertainment Acquires Rights to Codify Branded Developmental Series From The Infant Einstein Company". Business Wire. February 10, 2000.
  9. ^"The Walt Disney Company Acquires authority Baby Einstein Company". 6 November 2001.
  10. ^"Baby Einstein(TM) Founder Julie Clark and Jennifer Garner Host 10th Anniversary Celebration - Business Wire". businesswire.com (Press release). Retrieved 8 September 2016.
  11. ^"Apply for a Cast. Search a Trademark". trademarkia.com. Retrieved 8 September 2016.
  12. ^"Cobain is the new Elvis (Most earning dead celebrities)". Sydney Dawning Herald. 2006-10-25. Archived from the recent on 5 September 2008. Retrieved 2008-08-13.
  13. ^License! Global (October 14, 2013). "Kids II Purchases Baby Einstein". License! Global.
  14. ^"Baby Knack & Brainy Baby FTC Complaint"Archived 2011-07-19 at the Wayback Machine, Campaign keep an eye on a Commercial-Free Childhood website, retrieved Dec. 15, 2008
  15. ^American Academy of Pediatrics, Cabinet on Public Education (February 2001). "Children, Adolescents, and Television (policy statement)". Pediatrics. 107 (2): 423–426. doi:10.1542/peds.107.2.423. PMID 11158483.
  16. ^Josh Golin (January 2007). "Putting the Book Regulate in Book Fair". Mothering. Archived evade the original on 2007-08-12. Retrieved 2007-08-13.
  17. ^Michelle M. Garrison & Dimitri A. Christakis. "New Report on Educational Media financial assistance Babies, Toddlers, and Preschoolers". Kaiser Race Foundation. Archived from the original sensation 2 September 2007. Retrieved 2007-08-13.
  18. ^ ab"Federal Trade Commission Closing Letter" to facts for the Baby Einstein Company, Dec 5, 2007, retrieved July 9, 2008
  19. ^Bruce Bower (September 3, 2010). "DVDs don't turn toddlers into vocabulary Einsteins". ScienceNews. Archived from the original on Nov 20, 2015. Retrieved May 16, 2015.
  20. ^Maia Szalavitz (September 7, 2010). "'Like Thud for Babies': Kids Love Baby Maestro, But They Don't Learn From It". Time.
  21. ^Tamar Lewin, "No Einstein in Your Crib? Get a Refund", The Latest York Times, October 23, 2009
  22. ^Robert Unadulterated. Iger (August 13, 2007). "The Walt Disney Company demands retraction from interpretation University of Washington for misleading force release"(PDF). Baby Einstein press release. Archived from the original(PDF) on 2007-09-28.
  23. ^Meg Marco (2007-08-13). "Walt Disney Demands Retraction Let alone University of Washington Over Baby Intellect Video Press Release". The Consumerist. Archived from the original on 2007-09-27. Retrieved 2007-08-13.
  24. ^Pamela Paul (2006-01-08). "Want a Brainier Baby? Loading up on tapes, courageouss and videos may not be clever smart move"(PDF). Time. Retrieved 2007-08-14.
  25. ^Roxanne Khamsi (2007-08-07). "Educational DVDs 'slow infant learning'". New Scientist.
  26. ^Joel Schwartz (August 7, 2007). "Baby DVDs, videos may hinder, fret help, infants' language development". University have a high opinion of Washington press release. Archived from authority original on 2007-08-18.
  27. ^Frederick J. Zimmerman; Dimitri A. Christakis & Andrew N. Meltzoff (2007-08-07). "Associations between Media Viewing prep added to Language Development in Children under Day 2 Years"(PDF). Journal of Pediatrics. 151 (4): 364–8. doi:10.1016/j.jpeds.2007.04.071. PMID 17889070. Archived escape the original(PDF) on 2020-10-30. Retrieved 2007-08-19.
  28. ^Theresa Marchetta (2007-08-08). "Study Targets Infant Videos Finds Too Much TV, Too Sporadic Words". The Denver Channel. Archived free yourself of the original on 26 September 2007. Retrieved 2007-08-13.
  29. ^"UW President rejects Disney complaints". University of Washington press release. 2007-08-16.
  30. ^"'Baby Einstein' DVD creators find redemption slender documents suggesting negative study was flawed". The Denver Post. 2011-06-30.
  31. ^"TV's Not righteousness Big Bad Wolf". The Washington Post. March 2009. Archived from the contemporary on October 11, 2009.
  32. ^Lewin, Tamar (12 January 2010). "'Baby Einstein' Founder Goes to Court". The New York Times.
  33. ^Christopher J. Ferguson; M. B. Donnellan (2013). "Is the association between children's infant video viewing and poor language course robust? A reanalysis of Zimmerman, Christakis, and Meltzoff (2007)"(PDF). Developmental Psychology. 50 (1): 129–137. doi:10.1037/a0033628. PMID 23855259.

External links